Taj Critchlow

Executive Producer

A multifaceted entrepreneur, TAJ is lifestyle specialist, event producer, creative marketing consultant, talent manager, film and television producer.

Born in Toronto and grew up in Brampton, Ontario. He moved to New York City to work with visual extraordinaire, Director X at HSI Productions as his executive assistant for 3 years and then founded Maxamus Entertainment in 2001. Since then, he has gone on to produce lifestyle events for some of the biggest names in the entertainment business. Talent such as Diddy, Drake, Jay-Z, Ceelo Green, Jamie Foxx, Alicia Keys, Russell Peters, Usher, LeBron James, Tyrese Gibson, etc. In addition, TAJ did creative marketing consulting for corporate companies like XM Radio Canada, Paramount Vantage, MacLaren McCann/Hewlett Packard, Roots Canada, Russell Simmon’s “Get Your Money Right”~Hip Hop Summit Action Network, and many more.

Then, he went on to managing Director X and over the years worked closely with him on several commercial projects as his music consultant. In 2007, they were nominated for a Yellow Pencil Award for Outstanding Achievement by the D&AD Global Awards for Smirnoff Raw Tea Party. Later, he worked with Grammy Award winning Canadian producer, Boi-1da (Drake, Eminem, Kanye West, Kendrick Lamar) on his first commercial for Yeo Valley, which became a hit campaign for Bartle Bogle Hegarty UK.

Today, he’s developing a slew of television and film projects. Just recently, TAJ was an Associate Producer on Director X’s film, ACROSS THE LINE which won Best Feature at the Atlantic Film Festival.